Dumond has been in the market since 1992, acting initially only in the multi-brand channel. The company had been improving itself to enter the franchise segment in 2005, when it already counted on a solid structure to offer a successful project. Ever since, the brand’s franchising segment has evolved and currently it is known as one of the best investment options. In Brazil, the stores are located in strategic places, at the main shopping malls and on the fancy Oscar Freire Street, in the city of São Paulo. The expansion plan is well-grounded in market studies directed to the target public of the brand.
The expansion is also directed to the external market, where more than 30 stores should be open in the following years. The brand has stores in every continent.